Given that this is a topic that comes up regularly, and causes a lot of frustration for users who want it “just right” I have finally created a couple of training videos on this topic:
Both videos achieve roughly the same outcome (typesetting and balancing the book of Mark), but each uses a different technique. (a) is easy to get started but leaves you with less options going forward; (b) is a bit more difficult to get started, but ends up with a much more refined look due to having far more control.
There are “chapter breaks” marked, so it is easy to skip through to the next block, and you don’t really need to watch right to the end of each video. Happy typesetting…